KAWS is a New York-based artist who has made a name out of him designing limited edition toys and clothing. He is also a world-renowned artist who exhibits in museums and galleries internationally. His art stands somewhere between fine art and global commerce.
KAWS has moved beyond the sphere of the exclusive art market to occupy a more complex global market.
In the late 1990s, KAWS had an opportunity to design and produce limited edition vinyl toys. These toys instantly became a hit with the global art toy-collecting community. In Japan, the toys were a major his since this genre of toys is well respected and widespread.